JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Vol 2 No 1 (2021): February 2021

Pengaruh Biaya Promosi dan Pendapatan Bersih Terhadap Nilai Perusahaan Makanan dan Minuman Tahun 2015-2019

Muthia Berliana (Universitas Singaperbangsa Karawang, Karawang)
Gusganda Suria Manda (niversitas Singaperbangsa Karawang, Karawang)

Article Info

Publish Date
28 Feb 2021

Abstract

This study aims to determine the effect of promotion costs and net income on firm value either partially or simultaneously. In this study using quantitative data sourced from the financial statements of the food and beverage sub-sector manufacturing companies on the IDX in 2015-2019, based on the purposive sampling method 8 companies were sampled from 24 populations. The results showed that: promotion costs partially have an influence on firm value, while net income partially has no effect on firm value, in simultaneous research promotion costs and net income have an influence on firm value.

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Journal Info
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Website

Abbrev

jbe

Publisher

Forum Kerjasama Pendidikan TInggi

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital ...