Arty: Jurnal Seni Rupa
Vol 10 No 1 (2021): Arty

VISUAL IDENTITY DESIGN OF TANDATANYA COFFEE

Afriani, Farah (Unknown)
Wibawanto, Wandah (Unknown)

Article Info

Publish Date
15 Apr 2021

Abstract

Company identity is a description of a product or company which is used to compare other similar products or companies. The purpose of visual identity is to recognize and differentiate one another. In this final project, Tandatanya Coffee does not yet have an identity which describes the company itself. The steps used in designing Tandatanya Coffee's visual identity are pre-production, production and post-production. The writer chose simple with Japanese touch as the concept design according to its interior. Based on the analysis that has been done, the writer decided to make logo, stationary, packaging, apron, neon box, and promotional media.

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Journal Info
Arty: Jurnal Seni Rupa
Website

Abbrev

arty

Publisher

Universitas Negeri Semarang

Subject

Arts Humanities Education Social Sciences Other

Description

Arty: Jurnal Seni Rupa focuses on the research of visual art studies through the experiences exchange among educators, artists, and researchers. Its primary goals is to promote quality research on conceptual ideas, studies, application of theories, and visual art reviews. Contributions may ...