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All Journal Arty: Jurnal Seni Rupa
Afriani, Farah
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VISUAL IDENTITY DESIGN OF TANDATANYA COFFEE Afriani, Farah; Wibawanto, Wandah
Arty: Jurnal Seni Rupa Vol 10 No 1 (2021): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

Company identity is a description of a product or company which is used to compare other similar products or companies. The purpose of visual identity is to recognize and differentiate one another. In this final project, Tandatanya Coffee does not yet have an identity which describes the company itself. The steps used in designing Tandatanya Coffee's visual identity are pre-production, production and post-production. The writer chose simple with Japanese touch as the concept design according to its interior. Based on the analysis that has been done, the writer decided to make logo, stationary, packaging, apron, neon box, and promotional media.
VISUAL IDENTITY DESIGN OF TANDATANYA COFFEE Afriani, Farah; Wibawanto, Wandah
Arty: Jurnal Seni Rupa Vol 10 No 1 (2021): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Company identity is a description of a product or company which is used to compare other similar products or companies. The purpose of visual identity is to recognize and differentiate one another. In this final project, Tandatanya Coffee does not yet have an identity which describes the company itself. The steps used in designing Tandatanya Coffee's visual identity are pre-production, production and post-production. The writer chose simple with Japanese touch as the concept design according to its interior. Based on the analysis that has been done, the writer decided to make logo, stationary, packaging, apron, neon box, and promotional media.
Co-Authors Wandah Wibawanto