International Journal of Community Service
Vol. 1 No. 2 (2021): August 2021

Digital Marketing Training for UMKM of Tarakan City

Erick Karunia (Management Study Program, Faculty of Economics, University of Borneo Tarakan, Indonesia)
Ahmad Juliana (Management Study Program, Faculty of Economics, University of Borneo Tarakan, Indonesia)
Syahran (Management Study Program, Faculty of Economics, University of Borneo Tarakan, Indonesia)
Ahmatang (Management Study Program, Faculty of Economics, University of Borneo Tarakan, Indonesia)
Nurul Hidayat (Management Study Program, Faculty of Economics, University of Borneo Tarakan, Indonesia)
Budi Hasyim (Management Study Program, Faculty of Economics, University of Borneo Tarakan, Indonesia)
Muh. Irfandy Azis (Management Study Program, Faculty of Economics, University of Borneo Tarakan, Indonesia)
Shalahuddin (Accounting Study Program, Faculty of Economics, University Borneo Tarakan North Kalimantan, Indonesia)



Article Info

Publish Date
17 Aug 2021

Abstract

This Community Service activity was carried out by a team of management and accounting lecturers of the Faculty of Economics, University of Borneo Tarakan on Digital Marketing Training  for UMKM in the city of Tarakan. This training aims to provide knowledge about digital marketing to UMKM in the city of Tarakan which was held on Juny 28 to 11 july, 2021. The method used is the current approach with the participatory method of rural approach in the form of training and mentoring which is generally done through three stages; preparation, training and evaluation, so that it can be more easily understood by UMKM in the city of Tarakan. Participants in this training are representatives of several people with a number of 30 people who have a profession as UMKM actors in the city of Tarakan, and who are still relatively young on average also fall into the category of beginners. The result obtained is to increase knowledge for MSMEs in the city of the importance of Digital Marketing (DM) to increase sales and for the sustainability of the business carried out. This activity is expected to help UMKM actors in increasing revenue and also improving the knowledge in the digital era so as not to be crushed by the changing times.

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Journal Info

Abbrev

go

Publisher

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Description

Training and Marketing are utilized for community empowerment, SMEs and local communities; Community empowerment; Social Access; Community Service Activities by Students; Empowerment of Border Area Communities; Education for Sustainable Development; Empowerment Program Health ; Design and Reach ...