(JDAB) Jurnal Dinamika Administrasi Bisnis
Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis

PENGARUH PROMOSI, FASILITAS, DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG DI WISATA KAMPOENG DJAWI JOMBANG

Putri, Karlinda Anika Rigita (Unknown)
Mulyati, Awin (Unknown)
Mulyati, Diana Juni (Unknown)



Article Info

Publish Date
28 Jul 2021

Abstract

ABSTRACTThis research conducted by the author with the titled The Effect of Promotion, Facilities, and Travel Attractions on Visiting Decisions. The author takes the tourism destination in  Kampoeng Djawi Jombang.Kampoeng Djawi  is a tourist destination in  Jombang city which seeks to bring up and introduce Javanese models of old days. Kampoeng Djawi Jombang was established in 2013. This tour has 5 clusters, each of which has its own characteristics.This study aims to find out and analyze how the influence of Promotion, Facilities, and Tourism Attraction on Visiting Decisions  The population in this study are visitors who will visit Kampoeng Djawi Jombang Tourism.The results showed that promotion and facilities had a positive and significant effect on the Visiting Decision, while the Attraction of Tourism did not significantly influence the Visiting Decision on the Kampoeng Djawi Jombang Tourism. This is because the Attractions of Kampoeng Djawi such as the type of performances that are less attractive and inadequate lodging in Kampoeng Djawi Jombang. In this study it is also known that the Visit Decision is influenced by the variable Promotion, Facilities, and Travel Attraction by 30.9% while the remaining 69.1% is influenced by variables or other factors not examined in this study such as Location, Ticket Prices, Quality Services and so on.

Copyrights © 2021






Journal Info

Abbrev

adbis

Publisher

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first ...