Jurnal Ilmiah Universitas Batanghari Jambi
Vol 21, No 2 (2021): Juli

Analisa Faktor-Faktor yang Mempengaruhi Keputusan Nasabah Menggunakan Produk Perbankan (Studi Kasus Nasabah Bank Syariah Indonesia Kantor Cabang Pembantu Muara Bulian)

Sumantri Sumantri (STIE Graha Karya Muara Bulian)
Diyah Diyah (STIE Graha Karya Muara Bulian)
Albetris Albetris (Universitas Batanghari Jambi)

Article Info

Publish Date
04 Jul 2021

Abstract

This research aims to determine the influence of services, bank characteristics, knowledge, location on customer decisions using Bank Syariah Indonesia (Case Study of Muara Bulian Central Branch Office). This study used sampling techniques with a sample of 100 customers of Bank Syariah Indonesia Muara Bulian Sub-Branch Office. This research method is to use qualitative research method with the help of SPSS application as a data calculation tool that has been able to. This study uses 4 variables, namely service, bank characteristics, knowledge, location. The results of this study show that partially the Characteristics of the Bank are very influential to customer decisions by 4.87, and become the most dominant factor, the Service affects customer decisions by 4.11, Knowledge is quite influential on customer decisions by 3.4, and Location affects customer decisions by 3.9.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...