Jurnal Kajian Manajemen dan Wirausaha
Vol 2, No 3 (2020): Jurnal Kajian Manajemen dan Wirausaha

Pengaruh cognitive benefits, social integrative benefits, personal integrative benefits, dan hedonic benefits terhadap customer engagement smartphone xiaomi

Rahmad Dani (Universitas Negeri Padang)
Arief Maulana (Universitas Negeri Padang)

Article Info

Publish Date
06 Jun 2020

Abstract

This study analyzes (1) the effect of cognitive benefits on customer engagement (2) the effect of social integrative benefits on customer engagement (3) the effect of personal integrative benefits on customer engagement (4) the effect of hedonic benefits on customer engagement. The population in this study was societies used smartphone xiaomi in Padang city, the sample in this research 100 respondents, the taking technique was accidental sampling. The research was analyzed using the multiple regression analysis approach using SPPS software version 16. The results of the research were: (1) cognitive benefits has a significant effect on customer engagement (2) social integrative benefits has a significant effect on customer engagement (3) personal integrative benefits has an insignificant effect on customer engagement (4) hedonic benefits has a significant effect on customer engagement.  

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Journal Info
Jurnal Kajian Manajemen dan Wirausaha
Website

Abbrev

mnj

Publisher

Universitas Negeri Padang

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Kajian Manajemen dan Wirausaha bertujuan untuk menjadi sarana penyembarluasan ilmu dan pengetahuan di bidang manajemen dan wirausaha. Jurnal ini fokus menerima tulisan yang berkaitan dengan kajian manajemen dan ...