IJIIS: International Journal of Informatics and Information Systems
Vol 4, No 1: March 2021

Modelling Customers Lifetime Value For Non-Contractual Business

Riyanto Riyanto (Department Informatics, Universitas Amikom Purwokerto, Indonesia)
Abdul Azis (Department Information Systems, Universitas Amikom Purwokerto, Indonesia)

Article Info

Publish Date
01 Mar 2021


Due to the increasing importance placed on customer equity in today's business environment, many companies are focusing on the notion of customer loyalty and profitability to increase market share. Building a successful Customer Relationship Management (CRM), a company starts from identifying true value and customer loyalty because customer value can provide basic information to spread more targeted and personalized marketing. In this paper, customer lifetime value (CLV) is used for customer segmentation in non-contracted businesses. The results obtained from this study are very acceptable. CLV has successfully analyzed and produced a fairly strong assumption about the value possessed by each customer whether they will make a return transaction or not.

Copyrights © 2021

Journal Info





Computer Science & IT


The IJIIS is an international journal that aims to encourage comprehensive, multi-specialty informatics and information systems. The Journal publishes original research articles and review articles. It is an open access journal, with free access for each visitor (ijiis.org/index.php/IJIIS/); ...