Jurnal Orientasi Bisnis dan Entrepreneurship
Vol 2, No 1 (2021): JUNI 2021

The Impact of Customer Value, Price, Brand Image and Service Quality on Customer Satisfaction on XL Prepaid Card 4G Network in Bekasi City

Maris Agung Triandewo (STIE Trisakti)
Willy Dewantoro (STIE Trisakti)

Article Info

Publish Date
07 Mar 2023

Abstract

This study has intention to identify the impact of Customer Value, Price, Brand Image and Service Quality on Customer Satisfaction on the 4G XL Prepaid Card Network in Bekasi City. The design of this research is descriptive and causality. Purposive sampling was used with 115 respondents. The analysis method uses multiple regression and processed with IBM Statistic 20. From this research it can be concluded that from all dependent variables only Price that has no impact on Customer Satisfaction.

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Journal Info
Jurnal Orientasi Bisnis dan Entrepreneurship
Website

Abbrev

jobs

Publisher

Universitas Yarsi

Subject

Economics, Econometrics & Finance Other

Description

JOBS adalah Jurnal Orientasi Bisnis dan Entrepreneurship secara periodik yaitu dua kali setahun pada bulan Februari dan Agustus oleh Fakultas Ekonomi dan Bisnis Universitas YARSI. JOBS memuat hasil riset baik berupa penelitian terapan, konsep, ataupun deskriptif. Artikel yang dimuat merupakan hasil ...