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All Journal Jurnal Orientasi Bisnis dan Entrepreneurship
Willy Dewantoro
STIE Trisakti
Economics, Econometrics & Finance Other

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The Impact of Customer Value, Price, Brand Image and Service Quality on Customer Satisfaction on XL Prepaid Card 4G Network in Bekasi City Maris Agung Triandewo; Willy Dewantoro
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 2, No 1 (2021): JUNI 2021
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v2i1.1785

Abstract

This study has intention to identify the impact of Customer Value, Price, Brand Image and Service Quality on Customer Satisfaction on the 4G XL Prepaid Card Network in Bekasi City. The design of this research is descriptive and causality. Purposive sampling was used with 115 respondents. The analysis method uses multiple regression and processed with IBM Statistic 20. From this research it can be concluded that from all dependent variables only Price that has no impact on Customer Satisfaction.
Co-Authors MARIS AGUNG TRIANDEWO