Jurnal Bisnisman : Riset Bisnis dan Manajemen
Vol 3 No 1 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen

Analisis Strategi Marketing Mix Untuk Meningkatkan Volume Penjualan Pada Nissan Datsun Cabang Magelang

Finda Tiyas (Universitas Tidar)

Article Info

Publish Date
28 May 2021

Abstract

Marketing strategy is an important factor in the development of the company and can increase sales volume. This study aims to determine the strategies used by Nissan Datsun Magelang branch dealers and the influence of the staristics used on sales volume. This research is a qualitative research using interview data collection techniques, literature study, observation and documentation directly at the Nissan Datsun Magelang branch dealer. The results showed that the marketing strategy applied by the Nissan Datsun Magelang branch was a marketing mix marketing mix strategy which consisted of (Product, Price, Places, Promotion).

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Journal Info
Jurnal Bisnisman : Riset Bisnis dan Manajemen
Website

Abbrev

bisnisman

Publisher

Universitas Nusa Putra

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Manajemen (BISNISMAN) ini diterbitkan oleh Program Studi Manajemen Universitas Nusa Putra, sebagai jurnal yang terbit setiap empat bulanan yang fokus menyajikan tulisan-tulisan tentang bisnis, manajemen dan kewirausahaan. Jurnal ini berisi artikel-artikel penelitian atau ...