Dinasti International Journal of Management Science
Vol 2 No 4 (2021): Dinasti International Journal of Management Science (March 2021)

HOW ENJOYMENT, TRUST IN INTENTION WHEN CHOOSING A SHOPPING PLACE

Sri Rusiyati (Sekolah Tinggi Manajemen Informatika dan Komputer Nusa Mandiri)
Dede Suleman (Universitas Bina Sarana Informatika)
Dinar Riftiasari (Universitas Bina Sarana Informatika)
Dedi Suharyadi (Universitas Bina Sarana Informatika)
Sofyan Marwansyah (Universitas Bina Sarana Informatika)
Sabil Sabil (Universitas Bina Sarana Informatika)

Article Info

Publish Date
10 Mar 2021

Abstract

The importance of analyzing the relationship between enjoyment and trust in consumer buying interest before making shopping decisions. This study used a sampling quota sampling technique with a survey method with a total sample size of 100 respondents from the city of Jakarta with the criteria for respondents who were over 20 years old. The results of the study indicate that enjoyment and trust influence consumer purchase orders. Therefore, a good marketer must build these two factors in the place of shopping because they can trigger requests to buy and later become a stimulus in purchasing decisions.

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Journal Info
Dinasti International Journal of Management Science
Website

Abbrev

DIJMS

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

This research was carried out on Build Operate Transfer investment in Business cooperation model to metering system development project by examinated those criterias by technology preparedness level (TKT) evaluation method, Innovation preparedness level and political, social economic, technology, ...