Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Vol 3 No 1 (2021): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna

Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Transmart Setiabudi Semarang

Nuruddin Mahmud (STIE Anindyaguna)

Article Info

Publish Date
30 Apr 2021

Abstract

In a situation of increasingly fierce business competition, companies must have a way to be able to win market competition where the main factor is to create satisfaction in the hearts of customers. Transmart Setiabudi Semarang is one of the retailers in the city of Semarang that not only regulates basic needs, but also plays with family. During July-December 2019 the percentage of complaints has increased. The purpose of this study was to see the effect of price, product quality and service quality on customer satisfaction at Transmart Setiabudi Semarang. Data obtained from 100 respondents using purposive sampling technique. This study can be concluded that the variables of price, product quality and service quality have a positive and significant effect on customer satisfaction.

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Journal Info
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Website

Abbrev

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Publisher

Sekolah Tinggi Ilmu Ekonomi anindyaguna

Subject

Economics, Econometrics & Finance

Description

Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna dengan E-ISSN: 2746-1173 dan P-ISSN: 2085-773X merupakan jurnal ilmiah elektronik yang diterbitkan secara enam bulan sekali. Anindyaguna Ekonobisnis bertujuan untuk meningkatkan kualitas keilmuan dan menyalurkan minat untuk berbagi ...