JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat)
Vol 1, No 2 (2020): JUDIMAS

Use of Instagram for Marketing of Ulvisa Shop Products during the COVID-19 Pandemic

Anisa Putri Amalia (IAIN PURWOKERTO)
Shelviana Aprilliani Nurjanah (Unknown)
Ully Purbandani (Unknown)
Dhanar Intan Surya Saputra (Unknown)



Article Info

Publish Date
01 Mar 2021

Abstract

The business market in Indonesia, for now, is benefiting greatly from the presence of Instagram social media. Instagram is an application that allows its use to share photos and videos. Instagram is a social media that can be used as marketing in the digital era to expand and increase consumer reach. Instagram makes it easy for users, especially in this case, Instagram users who use this application to promote brands or product brands. Utilizing Instagram media as a means of marketing products during the Covid-19 Pandemic is an opportunity to open an online business, where in the online shop there is no need for face-to-face contact and physical contact between sellers and buyers which is in accordance with the government's advice during the Covid-Pandemic. 19 is to keep applying physical distancing and stay at home. Along with the times, of course, new trends will emerge among the people today. Especially in terms of fashion for each individual. One of the online shops that is developing its business is Ulvisa Shop. Where Ulvisa Shop markets products in the form of women's accessories and masks, which are currently the main needs for preventing the transmission of the Covid-19 virus.

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Journal Info

Abbrev

judimas

Publisher

Subject

Computer Science & IT

Description

JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) adalah publikasi dalam bentuk artikel pengabdian kepada masyarakat. Judimas diterbitkan dua kali dalam satu tahun, Juni dan Desember. Berisi hasil-hasil kegiatan pengabdian kepada masyarakat berupa pemikiran, penerapan ataupun hasil-hasil ...