Jurnal Mantik
Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The Effect Of Cafed Attempt and Prices on Customer Satisfaction Coffee Shop Source Coffee Sidoarjo

Erlina Dian Titania Jannah (Universitas Negeri Surabaya)
Renny Dwijayanti (Universitas Negeri Surabaya)

Article Info

Publish Date
30 Jun 2021

Abstract

The purpose of this study was to determine the effect of cafe atmosphere and price on customer satisfaction at Source Coffee Sidoarjo. The following type of research is quantitative research and the sampling technique used is purposive sampling. The research sample used is the number of 100 respondents. Data analysis techniques using descriptive statistics, data analysis used is multiple linear regression with SPSS version 25. Results obtained from this study indicate that the cafe atmosphere variables (X1) a significant influence on customer satisfaction (Y), while in the variable price (X2) are also significantly affect customer satisfaction (Y) and the cafe atmosphere variables (X1) and price (X2) simultaneously have a significant influence on customer satisfaction (Y) in Source Coffee Sidoarjo

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute Of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...