Jurnal Manajemen Strategi dan Aplikasi Bisnis
Vol 4 No 1 (2021)

Determinants of Consumer Preference On Ride-Hailing Platforms In South-East Asia

Donant Alananto Iskandar (Fakultas Bisnis, Institut Teknologi dan Bisnis Kalbis, Jakarta, Indonesia)
Triyono Arief Wahyudi (Magister Manajemen, Fakultas Ekonomi Universitas Esa Unggul, Indonesia)

Article Info

Publish Date
30 Jun 2021

Abstract

This research is an associative quantitative type that discusses the influence of variables that determine customer choices for online transportation services in Indonesia and Singapura. The object of this study is people who have used the application and used online transportation services at least 3 (three) times since the study began, that is November 2019 to October 2020 in Indonesia and Singapura. The data analysis method used is a statistical test using the SPSS and AMOS programs, i.e. tests of normality, validity, reliability, classic assumptions, hypotheses, determination, simple regression, ANOVA, multiple regression, HRA and MRA to see the effect of independent and moderating variables whether to strengthen or weaken the dependent variable.

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Journal Info
Jurnal Manajemen Strategi dan Aplikasi Bisnis
Website

Abbrev

JMSAB

Publisher

Lembaga Pengembangan Manajemen dan Publkasi Imperium

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and ...