Jurnal Inovasi Bisnis (Inovbiz)
Vol 9, No 1 (2021)

The Analysis of Financial Literacy and Its Impact on Investment Decisions: A Study on Generation Z In Jakarta

Novia Utami (Atma Jaya Catholic University of Indonesia)
Marsiana Luciana Sitanggang (Atma Jaya Catholic University of Indonesia)



Article Info

Publish Date
08 Jun 2021

Abstract

The influence of digitalization has extended across industries including the financial sector. Numerous innovations for investment have been launched while financial information has now become easily accessible, raising potential for Generation Z (Gen Z) to make investment. This study aims to understand financial literacy and investment behavior of Gen Z in Jakarta, Indonesia. Data were collected using quantitative approach, particularly through adoption of online questionnaire and convenience sampling technique. The relationship between financial literacy and investment decisions was then analyzed using Structural Equation Model regression - Lisrel statistical software. Finally, it was found that financial literacy significantly influenced investment decisions of Gen Z in Jakarta.

Copyrights © 2021






Journal Info

Abbrev

IBP

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or ...