Aksara: Jurnal Ilmu Pendidikan Nonformal
Vol 7, No 3 (2021): September 2021

Improving Product Photo Understanding for Product Marketing Performance

Robetmi Jumpakita Pinem (Departemen Administrasi Bisnis Universitas Diponegoro)



Article Info

Publish Date
01 Sep 2021

Abstract

The continuing social media and trends provide entrepreneurs, including students who want to start their business. A large number of users and ease of access to social media and incentives are a great opportunity for entrepreneurs to do their product marketing online. One of the major issues that are important to note in online marketing is the feasibility of a product photo because a photo of the product is one of the factors that influence consumer purchase decisions. In order to increase their understanding of the product photo in performing online marketing, the Department of Business Administration will be performing training activities to Improving Understanding of the Product Photo for the Product Marketing Performance at the Faculty of Social and Political Science Diponegoro University. Students of Faculty of Social and Political Science Diponegoro University need digital coaching to improve marketing performance.  

Copyrights © 2021






Journal Info

Abbrev

Aksara

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences Other

Description

AKSARA: Jurnal Ilmu Pendidikan Nonformal with P-ISSN 2407-8018 (Print), E-ISSN 2721-7310 (Online) is a Peer-reviewed journal published three times published in January, May, September with a peer review process and open access. The Focus and Scope of the journal publishes research articles on ...