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All Journal Jurnal Administrasi Bisnis Jurnal Studi Manajemen Organisasi Edukasi Islami : Jurnal Pendidikan Islam CARADDE: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF APPLIED BUSINESS ADMINISTRATION JURNAL PEMASARAN KOMPETITIF Ideas: Jurnal Pendidikan, Sosial dan Budaya Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Pengabdian Vokasi Dharma: Jurnal Pengabdian Masyarakat

Robetmi Jumpakita Pinem

Department Of Business Administration, Faculty Of Social And Political Sciences, Universitas Diponegoro

Author-ID : 2615126

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Kepercayaan Sebagai Pemediasi Dampak Citra Merek dan Harga Terhadap Kepuasan Konsumen Gojek Acai Sudirman; Fitria Halim; Robetmi Jumpakita Pinem
Jurnal Pemasaran Kompetitif Vol 3, No 3 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i3.4822

Abstract. Ekosistem kemajuan teknologi informasi saat ini telah memasukin babak baru ditandai dengan munculnya perkembangan transportasi berbasis aplikasi. Saat ini, telah terjadi transformasi di bidang transportasi yang tidak disangka dapat menggantikan kebiasaan masyarakat menggunakan transportasi berbasis konvensional. Adapun tujuan utama dari penlitian ini adalah untuk mengetahui peran kepercayaan dalam menunjukkan hubungan citra merek dan harga terhadap kepuasan konsumen Gojek. Dalam menganalisa data yang diperoleh dari objek penelitian menggunakan model survei dengan pendekatan kuantitatif. Jumlah sampel yan digunakan sebagai responden sebanyak 100 orang. Data untuk analisis menggunakan uji validitas dan reliabilitas menggunakan outler model dan model struktural SEM sebagai representatif inner model. Berdasarkan hasil penelitian diperoleh bahwa kepercayaan tidak mampu menjadi mediasi hubungan antara citra merek kepada kepuasan konsumen. Selanjutnya variabel kepercayaan ternyata mampu menjadi mediasi hubungan antara harga kepada kepuasan konsumen

GOPAY AS A PRACTICAL PAYMENT TOOL FOR MILLENNIAL GENERATIONS IN THE DIGITAL ERA Robetmi Jumpakita Pinem
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 2 (2020): Journal of Applied Business Administration - September 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v4i2.2107

Activities that require very high speeds make people think of shortcuts in doing their work so that they are faster and more practical. One of the activities that humans do very often is buying and selling transactions. Every human being makes transactions almost every day whether to buy food, daily necessities or even now an electronic payment system is emerging that can be used to process payments both for paying certain transportation and also for purchasing certain products, especially food. The presence of Gopay electronic payment systems in Indonesia is one of the innovations that is currently increasingly mushrooming in Indonesia. Data collection was carried out through questionnaires and elaborated with additional information from interviews and observations. Data is processed using SPSS Version 21.0. The frequency of using Gopay in young people aged between 18-20 years on average sometimes to frequently use Gopay as a means of payment because of practical reasons, often get discounts and prefer cashless. Gopay is used for Go-ride / Go-car and Gofood payments and other payments such as Go-send payments, credit purchases, Go-me and other purchases. Dominant respondents do not agree if Gopay replaces money as a whole but agree if Gopay replaces credit cards because the origin is cheaper and there is no interest and monthly fees. Gopay refilling process can be done easily because it can be done in many ways, namely refilling through the Gojek driver, through convenient stores, through atm machines and other ways. The difficulty when refilling Gopay is very often the driver of the motorcycle does not have a balance and it often happens.

Sosialisasi Perhitungan Dan Pelaporan Wajib Pajak Usaha Mikro, Kecil Dan Menengah (UMKM) Kota Semarang Saryadi Saryadi; Robetmi Jumpakita Pinem
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2019): Agustus
Publisher : Ilin Institute

Pengabdian masyarakat ini berttujuan untuk membantu masyarakat untuk memahami pengampunan pajak, penghitungan dan pelaporan pajak sehingga membantu Dirjen Pajak dalam mensosialisasikan pajak pelaku UMKM. Program pengabdian yang menjadi prioritas untuk dilaksanakan adalah sosialisasi perhitungan dan pelaporan wajib pajak usaha mikro, kecil dan menengah (UMKM) Kota Semarang.Metode pelaksanaan pengabdian ini menggunakan metode participatory rural appraisal (PRA) adalah teknik yang memungkinkan masyarakat untuk turut serta dalam membuat tindakan nyata rencana, pengawasan, dan evaluasi kebijakan yang berpengaruh pada kehidupannya. Alasan mereka tidak mengikuti tax amnesty adalah sebagian pengusaha menyatakan tidak adanya sosialisasi dari pemerintah, dan sebagian menyatakan sudah melakukan pembayaran pajak usaha secara rutin, sehingga tidak perlu mengikuti program pengampunan pajak / tax amnesty. Pengabdian kepada masyarakat ini yaitu Kota Semarang mempunyai potensi wajib pajak UMKM yang bisa menambah pemasukan negara, memalui semakin gencarnya disosialisasikan kesadaran akan pajak maka pelaku wajib pajak akan ikut melaporkan pajaknya. Sosialisasi penghitungan dan pelaporan pajak mampu mempermudah pelaku UMKM dalam melaporkan pajaknya karena selama ini tidak melaporkan karena ketidaktahuan dan cara pelaporannya.

Analisis Pengaruh Label Ramah Lingkungan Terhadap Keputusan Pembelian Produk Ramah Lingkungan Robetmi Jumpakita Pinem; Nurul Imani Kurniawati; Riandhita Eri Werdani Werdani
JURNAL STUDI MANAJEMEN ORGANISASI Vol 15, No 2 (2018)
Publisher : Faculty of Economics and Business Diponegoro University

Concern for the environment is a must for everyone because the issue of environmental damage is what we have often heard from various media, even from the community or mouth to mouth, how important it is for everyone to pay attention to environmental sustainability. very important information to educate consumers about being environmentally friendly. Through eco-friendly labels listed on a product indirectly it will increase public knowledge about products that are environmentally friendly. This study is a descriptive study that aims to provide an overview or explanation of the conditions or situations of the variables studied in the community. Respondents in this study were 50 students. Primary data collection is done through the distribution of questionnaires to respondents and secondary data through literature studies in the form of books, magazines and reports of research results that have been done before. Data was tested using simple linear regression method statistics with the help of SPSS version 20 software.It can be concluded that eco-friendly labels are very important as a valid sign from the government of environmentally friendly products. About 98% of eco-friendly labels can influence purchasing decisions on environmentally friendly products, only 2% outside the variables studied affect purchasing decisions for environmentally friendly products.

PENGARUH JENIS PESAN PEMASARAN PRODUK FASHION MELALUI MOBILE MARKETING TERHADAP KEPERCAYAAN, RESPON DAN KEINGINAN PEMBELIAN KONSUMEN DI BANDUNG Riandhita Eri Werdani; Robetmi Jumpakita Pinem; Nurul Imani Kurniawati
JURNAL STUDI MANAJEMEN ORGANISASI Vol 15, No 2 (2018)
Publisher : Faculty of Economics and Business Diponegoro University

Mobile technology has emerged as a new potential tool for marketing activities. The emphasis of mobile phone marketing in this study is fashion mobile phone marketing via SMS or Blackberry Message. Message mobile phone marketing type is one of the importance to increase trust, response and purchase intention consumer. Consumer’s trust is importance factor which had significant influence on consumers’ purchase intention the fashion product. The aim of the study are to analyze the significant difference between message fashion mobile phone marketing type (community, website address, brand fashion product) with trust, response and purchase intention consumer in Bandung by using Anova and to understand the effect of message fashion mobile phone marketing type (community, website address, brand fashion product) on trust, response and purchase intention consumer in Bandung by using Conjoint analysis. The result of the study are there is significant difference between message fashion mobile phone marketing type (community, website address, brand fashion product) toward trust, response and purchase intention consumer in Bandung and the consumers prefer message fashion mobile phone marketing that send to community, include website address, and famous fashion brand.

Improving Product Photo Understanding for Product Marketing Performance Robetmi Jumpakita Pinem
Aksara: Jurnal Ilmu Pendidikan Nonformal Vol 7, No 3 (2021): September 2021
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/aksara.7.3.851-854.2021

The continuing social media and trends provide entrepreneurs, including students who want to start their business. A large number of users and ease of access to social media and incentives are a great opportunity for entrepreneurs to do their product marketing online. One of the major issues that are important to note in online marketing is the feasibility of a product photo because a photo of the product is one of the factors that influence consumer purchase decisions. In order to increase their understanding of the product photo in performing online marketing, the Department of Business Administration will be performing training activities to Improving Understanding of the Product Photo for the Product Marketing Performance at the Faculty of Social and Political Science Diponegoro University. Students of Faculty of Social and Political Science Diponegoro University need digital coaching to improve marketing performance.

Pelatihan Kerajinan Tangan untuk Meningkatkan Kreativitas Pelaku Usaha sebagai Sumber Pendapatan Masyarakat Robetmi Jumpakita Pinem; Naili Farida; Agung Budiatmo; Sari Sulistyorini; Widayanto Widayanto
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 7 No 4 (2021): Ideas: Jurnal Pendidikan, Sosial, dan Budaya (November)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v7i4.490

In the era of growing globalization, people's mindsets are getting more creative, one of which is developing handicrafts from recycled materials as a source of income because the materials come from the surrounding environment. Glagah Wangi Beach in Demak has views of white sand and mangrove forests making this beach the most popular destination in 2020 with an average of 5,000 visitors in one week. The number of visitors and natural beauty can be a high potential for the demand for souvenirs. The service team of the Department of Administration provides training on handicrafts from mangrove trees. When there are no souvenir sellers from Glagah Wangi Beach, Istanbul, Tambakbulusan Village, it becomes a high opportunity for business actors to get additional sources of income and can become memories for tourists. Di era globalisasi yang semakin berkembang, pola pikir masyarakat semakin kreatif, salah satunya mengembangkan kerajinan tangan bersumber bahan daur ulang sebagai sumber pendapatan karena bahan berasal dari lingkungan sekitar. Pantai Glagah Wangi di Demak memiliki pemandangan pasir putih dan hutan mangrove menjadikan pantai ini sebagai destinasi terpopuler di tahun 2020 dengan rata-rata 5.000 pengunjung dalam satu minggu. Banyaknya pengunjung dan keindahan alam dapat menjadi potensi yang tinggi untuk permintaan oleh-oleh. Pengabdian masyarakat memberikan pelatihan kerajinan tangan dari pohon bakau sebanyak 20 orang dengan metode ABCD. Saat tidak adanya penjual oleh-oleh dari Pantai Glagah Wangi, Istambul, Desa Tambakbulusan, maka menjadi peluang yang tinggi bagi para pelaku usaha untuk mendapatkan sumber pendapatan tambahan dan dapat menjadi kenangan bagi wisatawan.

Praktik Pelatihan Foto Produk Untuk Kinerja Pemasaran Produk Pada Usaha Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Diponegoro Robetmi Jumpakita Pinem; Dinalestari Purbawati
Aksara: Jurnal Ilmu Pendidikan Nonformal Vol 8, No 1 (2022): January 2022
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/aksara.8.1.563-568.2022

Pengabdian masyarakat, memberikan pemahaman kepada mahasiswa untuk pentingnya menyiapkan foto produk yang layak. Social media dan market place sebagai sarana untuk media pemasaran akan sangat membuthkan materi untuk menarik minat dari pembeli produk atau jasa yang ditawarkan kepada calon konsumen. Setelah melakukan branding, Hidden Labs melakukan maintaining sosial media dari kliennya. Hal ini dilakukan agar bisa menarik engagement dari banyak orang sehingga usaha tersebut bisa memiliki jangkauan yang lebih luas. Kesulitannya adalah lebih kepada sifat klien yang berbeda-beda mengenai knowledge mereka tentang branding. Ada beberapa klien yang memiliki knowledge branding yang kurang akan lebih gampang dalam mengusung konsep, tetapi kelemahannya adalah brainstorming yang kurang. Kalau klien yang memiliki knowledge mengenai branding akan semakin banyak brainstorming dan terkadang menjadi lebih risky karena mereka sudah memiliki latar belakang dan pengetahuan mengenai branding.

Analisis Pengaruh Work Family Conflict dan Beban Kerja Terhadap Stres Kerja Dalam Mempengaruhi Turnover Intention (Studi Pada Karyawan PT. Bank Negara Indonesia (Persero), Tbk Wilayah Semarang) Nurul Imani Kurniawati; Riandhita Eri Werdani; Robetmi Jumpakita Pinem
Jurnal Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i2.22694

The purpose of this research is to investigate the effects of work family conflict, work stress, work load and turnover intention. The study was conducted at women workers in the PT. Bank BNI Tbk Semarang. The data is processed using the Structural Equation Modeling (SEM) by the application program of Analysis of Moment Structure (AMOS) version 18.0. According to the analysis, it is concluded as the followings: work family conflict has a positive effect on work stress (CR = 2.347); work load has a positive effect on work stress (CR = 4.472); work family conflict has a effect on turnover intention (CR = 2.084); work load has a positive effect on turnover intention (CR = 2.208) and work stress has a not effect on turnover intention (CR = 1.616) Tujuan dari penelitian ini adalah untuk mengetahui pengaruh konflik keluarga kerja, stres kerja, beban kerja dan intensi turnover. Penelitian ini dilakukan pada pekerja wanita di PT. Bank BNI Tbk Semarang. Data diolah menggunakan Structural Equation Modeling (SEM) dibantu oleh program aplikasi Analysis of Moment Structure (AMOS) versi 18.0. Menurut analisis, disimpulkan sebagai berikut: work family conflict memiliki efek positif pada stres kerja (CR = 2,347); beban kerja memiliki efek positif pada stres kerja (CR = 4.472); work family conflict berpengaruh pada intensi turnover (CR = 2.084); beban kerja berpengaruh positif terhadap intensi turnover (CR = 2.208) dan stres kerja tidak berpengaruh terhadap intensi turnover (CR = 1.616)

PENGOPTIMALAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN ONLINE PADA BUMDES ISTAMBUL KARYA DALAM PENGELOLAAN PANTAI GLAGAH WANGI DESA TAMBAK BULUSAN KECAMATAN KARANG TENGAH KABUPATEN DEMAK Robetmi Jumpakita Pinem; Naili Farida; Agung Budiatmo; Sari Listyorini; Widayanto Widayanto
Jurnal Pengabdian Vokasi Vol 2, No 2 (2021): Nopember 2021
Publisher : Sekolah Vokasi Universitas Diponegoro

Central Java has various tourism potentials with uniqueness that can become a magnet to attract tourists. The number of tourist visits to Central Java in 2018 was 30.271.679 people, this number and continues to increase until in 2019 it was recorded at 58.592.562 people. Marketing strategy is an effort that can be done to introduce tourism products that can increase the number of visitors. However, in Glagah Wangi Beach tourism, online marketing has not been carried out optimally. Based on this phenomenon, the Department of Business Administration Diponegoro University held training on optimizing social media as a marketing medium for Glagah Wangi Beach tourism at BUMDES Istanbul Karya. The existence of this training can support the introduction of Glagah Wangi Beach to tourists through optimization of social media.

Co-Authors Acai Sudirman Agung Budiatmo Agung Budiatmo Andi Wijayanto Bulan Prabawani Fitria Halim Naili Farida Nurul Imani Kurniawati Nurul Imani Kurniawati Reni Shinta Dewi Riandhita Eri Werdani Sari Listyorini Sari Listyorini Saryadi Saryadi Widayanto Widayanto Widayanto Widayanto

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