PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Vol 6 No 5 (2021): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

Digitalisasi Katalog Produk: Pemberdayaan UMKM di Kecamatan Bandongan

Agus Miswanto (Universitas Muhammadiyah Magelang)
Fauzan Ahmad (Universitas Muhammadiyah Magelang)
Ridwan Saputra (Universitas Muhammadiyah Magelang)
Muhammad Rifqi (Universitas Muhammadiyah Magelang)
Krisni Rahayu (Universitas Muhammadiyah Magelang)

Article Info

Publish Date
30 Aug 2021

Abstract

This community service is carried out in the District of Bandongan Magelang with the main objective of promoting and empowering MSMEs (UMKM) in this area. The main problem of MSMEs in this region is their low marketing capacity and their relatively limited-term capacity. Information technology instruments are needed to strengthen the network and access to digital marketing to expand marketing reach. With the UMKM Products database that the LAZIS-MU manages through the Mitra-MU application, UMKM products can be reached by the wider community.

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Journal Info
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Website

Abbrev

pengabdianmu

Publisher

Universitas Muhammadiyah Palangkaraya

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat is a scientific journal managed by Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya and published twice a year (in March and September) by Institute for Researches and Community Services Universitas ...