The research was conducted to examine heritage image models, destination images, and experiential quality in influencing tourists’ behavioral intentions in Kuta Mandalika beach, Lombok. Kuta Mandalika Lombok beach was the object of this research, while this study subjects were foreign tourists. The sampling was carried out by a purposive sampling technique. The number of samples in this study was 133 respondents. The data analysis used Structural Equation Modeling with AMOS as an analysis tool. The research results indicated a positive effect of heritage image toward the experiential quality, positive effect of destination image toward the experiential quality, and positive effect of experiential quality on revisit intentions.ÂÂ
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