JEM: JURNAL EKONOMI DAN MANAJEMEN
Vol 4 No 2 (2018): JEM JURNAL EKONOMI DAN MANAJEMEN

PENGARUH KUALITAS LAYANAN, KEBIJAKAN HARGA DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN SERTA DAMPAKNYA PADA KEPUASAN KONSUMEN

Mat Amin (Sekolah Tinggi Ilmu Ekonomi Pertiba Pangkalpinang)
Hamdan Hamdan (Sekolah Tinggi Ilmu Ekonomi Pertiba Pangkalpinang)
Ahmad Yani (Sekolah Tinggi Ilmu Ekonomi Pertiba Pangkalpinang)

Article Info

Publish Date
16 Jan 2019

Abstract

This Study aims to analyze the effect of quality of service, price, and promotion to customer satisfaction that impact on customer decision. The sample used is customer satisfaction conducted for 5 (five) years. The Research instrument uses income and consumer response data on price and promotion cost for 5 (five) Years. Data analysis techniques used are data analysis, classical assumption test, the coefficient of determination, multiple linear regression analysis and testing of hypothesis test F and t-test. The results showed that the variable quality of service prices and promotion costs together or partially have a positive and significant impact a customer satisfaction that impact on customer decisions

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Journal Info
JEM: JURNAL EKONOMI DAN MANAJEMEN
Website

Abbrev

jem

Publisher

STIE Pertiba Pangkalpinang

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

JEM: Jurnal Ekonomi dan Manajemen presents up-to-date information on literature review and research of Economic and Management science subject, which includes: finance; marketing; information systems; banking; tax, organization studies; human resource management; production management; management ...