Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN
Mat Amin
Sekolah Tinggi Ilmu Ekonomi Pertiba Pangkalpinang
Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS LAYANAN, KEBIJAKAN HARGA DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN SERTA DAMPAKNYA PADA KEPUASAN KONSUMEN Mat Amin; Hamdan Hamdan; Ahmad Yani
JEM Jurnal Ekonomi dan Manajemen Vol 4 No 2 (2018): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Study aims to analyze the effect of quality of service, price, and promotion to customer satisfaction that impact on customer decision. The sample used is customer satisfaction conducted for 5 (five) years. The Research instrument uses income and consumer response data on price and promotion cost for 5 (five) Years. Data analysis techniques used are data analysis, classical assumption test, the coefficient of determination, multiple linear regression analysis and testing of hypothesis test F and t-test. The results showed that the variable quality of service prices and promotion costs together or partially have a positive and significant impact a customer satisfaction that impact on customer decisions
Co-Authors Ahmad Yani Hamdan Hamdan