EkoPreneur
Vol 1, No 2 (2019): EkoPreneur

INFLUENCE OF MARKETING MANAGEMENT PRACTICUM AT KOPINMART UNPAM AGAINST STUDENT INTEREST BECOME ENTREPRENEURS

Afrida Yani (Universitas Pamulang)
Lyandra Aisyah Margie (Universitas Pamulang)
Habibah Habibah (Universitas Pamulang)



Article Info

Publish Date
26 Aug 2020

Abstract

The purpose of this study was to determine the effect of marketing management practicum on student interest to become entrepreneurs in accounting students at UNPAM  (Universitas Pamulang).  This study uses a simple  linear regression analysis technique. The analysis was performed using SPSS software version 24.0 The population in this study amounted to 361 active S1 Accounting Economics  students who have received marketing management practicum subjects in the even semester 2018-2019, while samples taken incidentally were 118 students. The results of the research that have been done show that the marketing managemen practicum has a significant effect on student's interest to become entrepreneurs through Kopinmart UNPAM. This proves that the existence of special subjects  namely marketing management practicum and the provision of facilities to  Kopinmart UNPAM products can make students more confident and have a high motivation to become an entrepreneur.  Keywords: Marketing management practicum, interest become entrepreneurs.

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Journal Info

Abbrev

EPR

Publisher

Subject

Economics, Econometrics & Finance

Description

EkoPreneur is a scientific research publication published by LPPM Pamulang University, on a semi annual basis every six months in December and June, intending to become a medium of communication, and disseminating scientific information between the campus and its stakeholders. Research studies ...