Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Vol 22, No 1 (2021): JURNAL EKONOMI DAN INDUSTRI

PENGARUH KUALITAS LAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN FAMILY DENTAL CLINIC CABANG JATIWARINGIN

Dewi Refiyanti (Unknown)



Article Info

Publish Date
19 Apr 2021

Abstract

The purpose of this study was to determine the effect of service quality, price and promotion on customer satisfaction at the Jatiwaringin Branch of Family Dental Clinic. This research is included in the category of causal associative research using a quantitative approach. The population in this study were customers of the Jatiwaringin Family Dental Clinic branch for one month, namely 250 customers. The sampling technique used in this study is a probability sampling technique. By using the Slovin formula obtained a sample of 70 respondents. The method of analysis used is simultaneously regression. The conclusion simultaneously service quality, price and promotion can contribute to customer satisfaction. it means that the better the quality of service, price and promotions provided, the customers will be satisfied to do dental care at the Jatiwaringin branch of Family Dental Clinic.

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Journal Info

Abbrev

JEI

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Industri diterbitkan sejak Januari 1996 oleh Program Studi Magister Manajemen Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit tiga kali dalam setahun yaitu pada bulan Januari, Mei, dan September. Ruang lingkup jurnal ini meliputi Manajemen Sumber Daya ...