AGRIMOR
Vol 6 No 3 (2021): AGRIMOR - July 2021

Boston Consulting Group Sebagai Dasar Strategi pada PG Candi Baru Sidoarjo

Dwi Syahfitri (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Eko Nurhadi (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Indra Tjahaja Amir (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
31 Jul 2021

Abstract

PG Candi Baru Sidoarjo is experiencing increasingly competitive demands from home and abroad to enter the global market in the sugar industry. The existence of such competitive conditions will certainly have implications so it is necessary to know in advance the position of market growth in order to formulate the right strategy for the company. The research method is descriptive quantitative with calculations from the Boston Consulting Group. The results show that the position of the PG Candi Baru Sidoarjo market growth matrix is in the question mark quadrant position with the type of business that has a low market share, but has high market growth prospects with an acquisition value of 0.094 <1.

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Journal Info
AGRIMOR
Website

Abbrev

AG

Publisher

Universitas Timor

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

AGRIMOR is a open access journal. All article published trough peer review process. It’s published four times a year, in January, April, July and October. Each time published at least five articles. International Standard Serial Number (ISSN) of AGRIMOR is 2502-1710. ...