Jurnal Perikanan dan Kelautan
Vol 26, No 3 (2021)

Pemanfaatan Media Sosial Dalam Pemasaran Olahan Perikanan Di Kecamatan Sanga Sanga

Haqiqiansyah, Gusti (Unknown)
Saleha, Qariah (Unknown)
Rahmasari, Rahmasari (Unknown)

Article Info

Publish Date
05 Oct 2021

Abstract

Social media presence become a basic necessity for the community. Almost all levels of society use this technology. Likewise in the business world. Business actors must race to introduce their products. The use of social media is one of the solutions to speed up business promotion. The purpose of research to determine the perceptions and types of use of social media by processed fisheries business actors in Sanga Sanga District. Methods of collecting data were observation and interviews. Samples were taken by means of a census of 11 people. Data were tabulated and analyzed descriptively. To measure the level of perception using a Likert scale. The results showed that the level of perception was in the moderate category (score reached 27.91), meaning that the use of social media in business activities was still not optimal. The types of social media used are Facebook (81.82%), whatsAap (54.55%) and youtube (18.18%).

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Journal Info
Jurnal Perikanan dan Kelautan
Website

Abbrev

JPK

Publisher

Universitas Riau

Subject

Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Environmental Science Immunology & microbiology Social Sciences

Description

Journal of Fisheries and Marine was published by the Faculty of Fisheries and Marine of the Universitas Riau in 2007. The scope of the research included: Aquaculture, fisheries socioeconomic, fisheries technology, management of aquatic resources, utilization of fisheries and marine ...