Koneksi
Vol 5, No 2 (2021): Koneksi

Pengaruh Media Sosial Instagram #Covid-19 terhadap Tingkat Kepercayaan Masyarakat Milenial di Jakarta

Boni Bryan Situmorang (Universitas Tarumanagara)
Ahmad Junaidi (Universitas Tarumanagara)



Article Info

Publish Date
29 Sep 2021

Abstract

The COVID-19 pandemic has plagued all parts of the world, including Indonesia. Since its first appearance in China, the spread of the COVID-19 virus has been very fast and the number of infected people has grown very significantly and rapidly. Various information related to COVID-19 is spread on social media, especially Instagram. Some are true, some are misleading. Some believe in fact-based information and data, but others don't. There are those who believe in hoaxes, but there are also those who don't. Therefore, it is very important to measure the level of public trust based on what they see and what they perceive. Here the writer uses communication theory, communication media theory, factors that influence trust, and mass communication theory as the theoretical basis. This study uses millennial Instagram users in Jakarta as the object of research. So that when viewed in terms of variables, there are 2 variables, namely the Instagram # COVID-19 variable and the level of trust of the millennial community in Jakarta. The approach of this research is quantitative with a survey method which is carried out by distributing questionnaires in the form of google form to respondents who meet the requirements. Data processing uses the help of SPSS Version 20, from the respondent's data tested valid and reliable. The data analysis technique used regression analysis and the results proved that variable X had an effect on variable Y, because the significance value was 0. According to Sahid Raharjo (2018) if the significance value was <0.05, it was certain that there was an influence of variable x on variable Y. That means Instagram # COVID-19 has an influence on the level of trust of millennials in Jakarta.Pandemi COVID-19 telah mewabah di seluruh belahan dunia, tak terkecuali Indonesia. Sejak kemunculan pertamanya di negara Tiongkok, penyebaran virus COVID-19 sangat cepat dan angka orang yang tertular pun bertumbuh dengan sangat signifikan dan pesat. Berbagai informasi terkait COVID-19 tersebar di media sosial khususnya Instagram. Ada beberapa yang benar, ada juga menyesatkan. Ada yang percaya pada informasi yang berbasis fakta dan data, namun ada juga yang tidak. Ada yang percaya pada hoax, tetapi ada juga yang tidak percaya. Oleh karena itu, penting sekali untuk mengukur tingkat kepercayaan masyarakat berdasarkan apa yang mereka lihat dan yang mereka serap. Disini penulis menggunakan sejumlah teori dan konsep mulai darikomunikasi, media sosial, faktor-faktor yang mempengaruhi kepercayaan, dan komunikasi massa. Penelitian ini menggunakan pengguna Instagram masyarakat millennial di Jakarta sebagai populasi sehingga jika dilihat dari segi variabel terdapat duavariabel yaitu variabel Instagram #COVID-19 dan variabel tingkat kepercayaan masyarakat millennial di Jakarta. Pendekatan penelitian ini adalah kuantitatif dengan metode survei yang dilakukan melalui penyebaran kuesioner dalam bentuk google form kepada responden yang memenuhi syarat. Pengolahan data menggunakan bantuan SPSS Versi 20, dari data responden teruji valid,dan reliabel. Teknik analisis data menggunakan analisis regresi dan hasilnya terbukti bahwa variabel X berpengaruh terhadap variabel Y, karena nilai signifikansinya 0. Menurut Sahid Raharjo (2018) jika nilai signifikansi < 0,05 maka bisa dipastikan bahwa terdapat pengaruh dari variabel x terhadap variabel Y. Itu artinya Instagram #COVID-19 memiliki pengaruh terhadap tingkat kepercayaan milenial di Jakarta.

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Journal Info

Abbrev

koneksi

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Koneksi (E-ISSN : 2598 - 0785) is a national journal, which all articles contain student's writing, are published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Koneksi are result from research and scientific studies conduct by Faculty of Communication ...