<![CDATA[This research is motivated by the complexity of service problems at the Department of Population and Civil Registration (Dindukcapil) of Banjarnegara Regency during the 2016-2020 period. The purpose of this research is to analyze the usefulness of the application "Durenmas" as an innovation in information technology-based public services in the digitalization era and to find out the strategies used to attract users to switch to online services. The research method used is qualitative by using a descriptive-qualitative approach to describe the analysis of service innovation indicators according to Rogers (1983) public service which includes (1) relative advantage, (2) compatibility / contextuality; (3) complexity; (4) observability; and (5) can be tried (triability) through observation data collection techniques, in-depth interviews and documentation. The results showed that almost all of the five indicators of public service innovation were fulfilled. The slogan "Dindukcapil Banjarnegara Ora Leren Serve the Community" becomes a strong foundation in optimally implementing service innovations as a form of optimal service innovation implementation so that great effort is needed through regular evaluation and appropriate maintenance.Keywords : Administration; Public Service Innovation; Durenmas]]>
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