Jupiter
Vol 13 No 2 (2021): JUPITER Edisi Oktober 2021

Pemanfaatan Metode AIDA Dalam Desain Website Sebagai Media Promosi Produk Pada UMKM

Andik Prakasa Hadi (Universitas Sains dan Teknologi Komputer)
Ahmad Zainudin (Universitas Sains dan Teknologi Komputer)
Nuris Dwi Setiawan (Universitas Sains dan Teknologi Komputer)

Article Info

Publish Date
25 Oct 2021

Abstract

KISS Semarang is an UMKM located in Mangunharjo, established in 2010. “KISS” Semarang MSME has done media promotions by distributing brochures. However, it is not optimal in its promotional media. A product catalog in the business world is a medium that serves to promote goods sold to attract buyers, in the business world a catalog is very important because it is more efficient to promote the products offered. The design of the website design in this study uses the AIDA analysis method: Attention, Interest, Desire, Action. In this study, the authors set KISS Semarang as the research subject, the data obtained for research needs using techniques such as interviews, observations, questionnaires and literature studies. The results showed that in field trials, website design was useful and could be used to promote products.

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Journal Info
Jupiter
Website

Abbrev

jupiter

Publisher

Politeknik Negeri Sriwijaya

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science

Description

Tentang Jurnal Ini Fokus dan Ruang Lingkup Bidang kajian yang dapat dimuat pada jurnal Jupiter meliputi dan tidak terbatas pada: Mobile Computing Image Processing Computer Graphic Artificial Intelligence Information Retrieval Computer Vision Algorithm & Complexity Data Mining Information System ...