e-Journal Ekonomi Bisnis dan Akuntansi
Vol 8 No 2 (2021): e-JEBA Volume 8 Number 2 Year 2021

Pengaruh Customer Relationship Management Terhadap Loyalitas Konsumen di Cold n' Brew

Rizqi Maharani Prestasyawati (Fakultas Pertanian Universitas Sebelas Maret)
Minar Ferichani (Fakultas Pertanian Universitas Sebelas Maret)
Nuning Setyowati (Fakultas Pertanian Universitas Sebelas Maret)

Article Info

Publish Date
01 Nov 2021

Abstract

The purpose of this study was to analyze the effect of Customer Relationship Management on customer loyalty in Cold n’ Brew. The population in this study were customers of Cold n’ Brew in Surakarta. Using Purposive sampling, the sample in this study was 1000 respondents. The analysis in this study is Partial Least Square (PLS) with Smart PLS 3.0. The results showed that process variables, human resources, and data and information technology had a positive effect on consumer loyalty in Cold n 'Brew. The results showed that process variables, human resources, and data and information technology had a positive effect on consumer loyalty in Cold n ‘Brew.

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Journal Info
e-Journal Ekonomi Bisnis dan Akuntansi
Website

Abbrev

e-JEBAUJ

Publisher

Universitas Jember

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

e-Journal Ekonomi Bisnis dan Akuntansi is a biannual peer-reviewed open access academic journal which is dedicated to publishing high-quality scholarly works on all disciplines of economics, business and accounting studies. The objective of the Journal is to provide a leading forum for the ...