Asia Pacific Journal of Management and Education(APJME)
Vol 3, No 1 (2020): Asia Pacific Journal of Management and Education (APJME)

J.CO Coffee & Donuts Marketing Strategy

Aulia Riski Ayu Putri (University Ma Chung)
Indah Khoirun Nisa (University Ma Chung)
Lim Hui Yee (University Sains Malaysia)
Daisy Mui Hung Kee (University Sains Malaysia)
Koo Hui Min (University Sains Malaysia)
Lee Sing Yi (University Sains Malaysia)
Liu Jie Xin (University Sains Malaysia)

Article Info

Publish Date
21 Mar 2020

Abstract

J. CO Donuts & Coffee is a franchise of café restaurant chains that sell donuts, coffee and frozen yogurt. The company is owned by Johnny Andrean Group. Since 2005, J.CO Donuts & Coffee becomes the fastest growing donut & coffee chain in Indonesia. They have successfully penetrated into the local market in Indonesia against Krispy Kreme and Dunkin Donuts. They also have been rapidly expanding their store chains throughout South East Asia countries such as Malaysia, Singapore, Philippines, and Hong Kong. Analysis of J.CO Donuts & Coffee will be done to know more on the position of the company in the market. SWOT analysis is needed to know JCO Donuts & Coffee marketing situation.

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Journal Info
Asia Pacific Journal of Management and Education(APJME)
Website

Abbrev

APJME

Publisher

AIBPM Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

Asia Pasific Journal of Management and Education (APJME) is an academic and peer-reviewed publication on Management and Education scope around Asia Pasific. The aims of the APJME is to feature narrative, theoretical and empirically-based research articles related to management and education area. ...