Jurnal Siasat Bisnis
Vol. 12 No. 3 (2008)

Efektifitas Strategi Pemasaran Produk Wisata Minat Khusus Gua Cerme, Imogiri, Bantul

Cahya Purnomo (Akademi Maritim Yogyakarta)

Article Info

Publish Date
01 Dec 2008

Abstract

This research is aimed to recognize the marketing strategy for special interest tourism product of Cerme Cave located in Imogiri Subdistrict, Bantul Regency. The method used in this research is a descriptive survey method. Purposive sampling is used to determine sample. Findings found that the market characteristics of the respondens are young men, well educated, like to do adventure people, unemployment, group visitors; spend less expenditure and local people. Their main activities are tracing along the cave and doing the relaxation. The marketing strategy is recommended with 7P.Keyword: karakteristik pasar, kualitas produk, strategi marketing, stakeholders, gua cerme, Bantul

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Journal Info
Jurnal Siasat Bisnis
Website

Abbrev

JSB

Publisher

Universitas Islam Indonesia

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Jurnal Siasat Bisnis (JSB) is a peer review journal published twice a year (January and July) by Management Development Centre (MDC)-Department of Management, Faculty of Economics, Universitas Islam Indonesia. JSB) addresses the broad area of management science and its applications in industry and ...