Kontigensi: Jurnal Ilmiah Manajemen
Vol 9 No 1 (2021): Kontigensi: Jurnal Ilmiah Manajemen

The Influence of Mood and Price Shop

Retno Wulansari (Universitas Pamulang, Tangerang Selatan, Banten, Indonesia)

Article Info

Publish Date
01 Jun 2021

Abstract

This study aims to determine the effect of shop atmosphere and price on consumer buying interest in Hypermarket in Kota Tangerang Selatan. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study, the shop atmosphere has a significant effect on buying interest by 39.2%, hypothesis testing obtained t count> t table or (6,719> 1,994). Price has a significant effect on buying interest by 54.6%; hypothesis testing is obtained t count> t table or (9.173> 1.994). Shop atmosphere and prices simultaneously have a significant effect on buying interest with the regression equation Y = 8.676 + 0.254X1 + 0.543X2, and the contribution of the effect is 57.9%, hypothesis testing is obtained F count> F table or (47.424> 2.740).

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Journal Info
Kontigensi: Jurnal Ilmiah Manajemen
Website

Abbrev

JIMK

Publisher

Universitas Pasundan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

The scope of Kontigensi: Jurnal Ilmiah Manajemen journal covering the field Business and Management. Topic related to these fields can be Business and Management, entrepreneurship, finance, and financial services, human resource management, marketing, industrial relations, insurance, intellectual ...