Article Per Year (5 Year)
p-Index From 2019 - 2024
0.888
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Efektif Kontigensi: Jurnal Ilmiah Manajemen
Retno Wulansari
Universitas Pamulang, Tangerang Selatan, Banten, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. BOGA SEJAHTERA DI CIKARANG Retno Wulansari
Jurnal Ekonomi Efektif Vol 1, No 4 (2019): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v1i4.10705

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi terhadap keputusan pembelian pada PT. Boga Sejahtera di Cikarang. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 92 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini variabel promosi diperoleh nilai rata-rata skor sebesar 3,479 dengan kriteria baik. Variabel keputusan pembelian diperoleh nilai rata-rata skor sebesar 3,791 dengan kriteria baik. Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai persamaan regresi Y = 11,791 + 0,751X, dan nilai koefisien korelasi 0,733 atau memiliki tingkat hubungan yang kuat dengan nilai determinasi 53,7%. Uji  hipotesis diperoleh signifikansi 0,000 < 0,05.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA INDOMARET CABANG PONDOK RANJI Retno Wulansari
Jurnal Ekonomi Efektif Vol 2, No 4 (2020): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v2i4.10676

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan konsumen pada Indomaret Cabang Pondok Ranji. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 87 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini variabel kualitas pelayanan diperoleh nilai rata-rata skor sebesar 3,402 dengan kriteria baik. Variabel kepuasan konsumen diperoleh nilai rata-rata skor sebesar 3,801 dengan kriteria baik. Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen dengan nilai persamaan regresi Y = 10,482 + 0,809X, dan nilai koefisien korelasi 0,760 atau memiliki tingkat hubungan yang kuat dengan nilai determinasi 57,8%. Uji  hipotesis diperoleh signifikansi 0,000 < 0,05.
The Influence of Mood and Price Shop Retno Wulansari
Kontigensi : Jurnal Ilmiah Manajemen Vol 9 No 1 (2021): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.372 KB) | DOI: 10.56457/jimk.v9i1.87

Abstract

This study aims to determine the effect of shop atmosphere and price on consumer buying interest in Hypermarket in Kota Tangerang Selatan. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study, the shop atmosphere has a significant effect on buying interest by 39.2%, hypothesis testing obtained t count> t table or (6,719> 1,994). Price has a significant effect on buying interest by 54.6%; hypothesis testing is obtained t count> t table or (9.173> 1.994). Shop atmosphere and prices simultaneously have a significant effect on buying interest with the regression equation Y = 8.676 + 0.254X1 + 0.543X2, and the contribution of the effect is 57.9%, hypothesis testing is obtained F count> F table or (47.424> 2.740).
Analysis of Using Social Media to Increase Income of Micro and Small Business In South Tangerang Sri Retnaning Sampurnaningsih; Jeni Andriani; Retno Wulansari
Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 1 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v10i1.257

Abstract

In the current digital and new normal era, social media was being an important source of information, for entrepreneur, especially UMK (Micro and Small Business) players in marketing their products by optimizing the use of technology. The lack of income for micro and small business entrepreneur, because the majority of them still market their products in traditional and conventional ways. Knowledge, technological stuttering, internet access and technological devices were separately obstacles for MSE actors, but not a few of them have started using technology in product marketing, especially with the Covid-19 pandemic which has begun to spread in the world and Indonesia, especially those whose impact has been felt since February 2020, which has encouraged business actors to be able to use technology, especially social media to keep their product marketing ongoing. This study aims to analyze the use of social media with the use of applications of GoFood and/or GrabFood to increase income for MSEs in South Tangerang. The research method used in this research was a case study with a qualitative descriptive method, the data source in this study uses primary data from 122 respondents of MSEs (Micro and Small Enterprises) in South Tangerang based on purposive sampling, namely MSEs actors who market their products online. at least the last three months used applications on social media, such as applications of Gofood and/or Grabfood. The results of the study show that 61.5 percent of MSE respondents use application services for food delivery, both Gofood and GrabFood. From the above application users, the most widely used is GrabFood (51.65). There was an increase in income after using social media such as the Gofood and Grabfood delivery applications (82%).
Co-Authors Jeni Andriani Sri Retnaning Sampurnaningsih