Kontigensi: Jurnal Ilmiah Manajemen
Vol 9 No 2 (2021): Kontigensi: Jurnal Ilmiah Manajemen

The Effect of Product Development and Product Quality on Consumer Satisfaction at PT. Langgeng Perkasa in Cikarang

Iyus Rustandi (Universitas Pasundan, Bandung, Jawa Barat, Indonesia)

Article Info

Publish Date
01 Oct 2021

Abstract

This study aims to determine the effect of product development and product quality on consumer satisfaction at PT. Langgeng Perkasa in Cikarang. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The result of this research is that product development has a significant effect on customer satisfaction by 45.2%, hypothesis testing is obtained t count > t table or (8.809 > 1.986). Product quality significantly affects consumer satisfaction by 41.4%; hypothesis testing is obtained t count > t table or (8,153 > 1,986). Product development and product quality simultaneously significantly affect consumer satisfaction with the regression equation Y = 10.689 + 0.393X1 + 0.345X2. The contribution of influence is 52.1%.

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Journal Info
Kontigensi: Jurnal Ilmiah Manajemen
Website

Abbrev

JIMK

Publisher

Universitas Pasundan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

The scope of Kontigensi: Jurnal Ilmiah Manajemen journal covering the field Business and Management. Topic related to these fields can be Business and Management, entrepreneurship, finance, and financial services, human resource management, marketing, industrial relations, insurance, intellectual ...