TAAWUN: Jurnal Pengabdian Kepada Masyarakat
Vol. 1 No. 02 (2021): TA'AWUN AUGUST 2021

Pelatihan Penggunaan Instagram dalam Promosi Produk Kuliner

Ira Brunchilda Hubner (Universitas Pelita Harapan)
Juliana (Universitas Pelita Harapan)
Rudy Pramono (Universitas Pelita Harapan)
Sandra Maleachi (Universitas Pelita Harapan)
Deandra Asthyn Pakasi (Universitas Pelita Harapan)
Nova Bernedetta Sitorus (Universitas Pradita)



Article Info

Publish Date
13 Aug 2021

Abstract

The role of social media is very important for the advancement of various fields in this digital era. The existence of a pandemic and the rules that have been set, such as restrictions on the application of community activities have made many small and medium businesses, especially culinary products, have to sell their products online. The Faculty of Tourism of Pelita Harapan University has invited partners of Culinary Department SMKN7 to carry out Community Service (PkM) through a webinar entitled Training on the Use of Social Media in Promotion of Culinary Products. This PkM provides training to students of the Catering Department to be able to sell culinary products that are produced to be easily accepted by the community by utilizing the role of social media. This PkM is expected to be a lesson to broaden your horizons on how to use promotional strategies by maximizing the use of social media roles in promoting culinary products you want to sell. The method used is to conduct webinars with the zoom application. This webinar provides the results of a better understanding of the participants to increase creativity in developing strategies for compiling the content of the culinary products produced so that they are more accessible to the public.

Copyrights © 2021






Journal Info

Abbrev

taawun

Publisher

Subject

Humanities Education Environmental Science Languange, Linguistic, Communication & Media Other

Description

TAAWUN Jurnal Pengabdian Kepada Masyarakat is a journal managed by the Center for Community Service Research Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan College of Sciences. Publishing articles on community service activities in the fields of education, social, human resource development, ...