Marketing Management Studies
Vol. 1 No. 1 (2021): Marketing Management Studies

Service quality and perceived value towards revisit intention of EI’s coffee in Padang by customer satisfaction as mediating variable

Rivo Dwi Harman (Universitas Negeri Padang)
Arief Maulana (Unknown)



Article Info

Publish Date
08 Jun 2021

Abstract

This research aims to analyze determine the influence of service quality and perceived value on the intention to revisit padang el's coffee with customer satisfaction as the mediating variable. The sample in this study were 100 customers at El's Coffee Padang City. Data were processed using Smart PLS 3.0. The results obtained from this study are: (1) There is a direct and significant and positive influence between service quality and the perceived value of El`s Coffee Padang. (2) There is a direct and significant and positive influence between service quality and customer satisfaction at El`s Coffee Padang. (3) There is a direct and significant and positive influence between perceived value and customer satisfaction at El`s Coffee Padang. (4) There is a direct and significant and positive influence between customer satisfaction and the intention to revisit El`s Coffee Padang.

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Journal Info

Abbrev

mms

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business ...