Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Marketing Management Studies
Rivo Dwi Harman
Universitas Negeri Padang
Humanities Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Service quality and perceived value towards revisit intention of EI’s coffee in Padang by customer satisfaction as mediating variable Rivo Dwi Harman; Arief Maulana
Marketing Management Studies Vol. 1 No. 1 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.78 KB) | DOI: 10.24036/jkmp.v1i1.8

Abstract

This research aims to analyze determine the influence of service quality and perceived value on the intention to revisit padang el's coffee with customer satisfaction as the mediating variable. The sample in this study were 100 customers at El's Coffee Padang City. Data were processed using Smart PLS 3.0. The results obtained from this study are: (1) There is a direct and significant and positive influence between service quality and the perceived value of El`s Coffee Padang. (2) There is a direct and significant and positive influence between service quality and customer satisfaction at El`s Coffee Padang. (3) There is a direct and significant and positive influence between perceived value and customer satisfaction at El`s Coffee Padang. (4) There is a direct and significant and positive influence between customer satisfaction and the intention to revisit El`s Coffee Padang.
Co-Authors Arief Maulana