Journal of Business Management Education (JBME)
Vol 6, No 3 (2021)

A Literature Review:Perspective of Unique Value Proposition

Lisnawati, S.Pd., MM, Lisnawati (Unknown)
Hurriyati, Ratih (Unknown)
Disman, Disman (Unknown)
Gaffar, Vanessa (Unknown)

Article Info

Publish Date
06 Dec 2021

Abstract

This study aims to determine the dimensions of unique value proposition in various academic literatures that have been published previously. To do so, a systematic review of the unique value proposition literature is conducted. Following previously established inclusion and exclusion criteria for selection a total of 39 journal articles publish in the period 2010 to 2021 are analysed. Ten definitions of unique value proposition are found in the literature, and a unified definition of the construct is advanced. The dimensions of unique value proposition are analysed, and the main differences of the construct with other concepts are also clarified.

Copyrights © 2021




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Journal Info
Journal of Business Management Education (JBME)
Website

Abbrev

JBME

Publisher

Universitas Pendidikan Indonesia

Subject

Economics, Econometrics & Finance Education

Description

Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, ...