Journal of Business Management Education (JBME)
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
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219 Documents
<![CDATA[KOMPENSASI SERTA MOTIVASI KERJA PADA KINERJA KEPERAWATAN KONTRAK RUMAH SAKIT UMUM SUBANG ]]>
<![CDATA[Juliandiny, Tiffany]]>;
<![CDATA[Senen, Syamsul Hadi]]>;
<![CDATA[Sumiyati, Sumiyati]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 1, No 2 (2016) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v1i2.5968
<![CDATA[Tujuan – Penelitian ini rendahnya kinerja perawat kontrak, hal tersebut ditandai dengan turunnya hasil penilaian kinerja perawat kontrak, serta seringnya ketidak hadiran menyebabkan kinerja perawat menurun.Desain/metodologi/pendektan - Penelitian ini dilakukan pada kurung waktu kurang dari satu tahun maka metode penelitian yang digunakan adalah cross sectional method, dan di sebarkan pada 112 responden perawat kontrak rumah sakit umum Subang.Temuan - Berdasarkan hasil penelitian secara empirik diperoleh keterangan bahwa pelaksanaan kompensasi dan motivasi yang diterapkan di Rumah Sakit Umum Subang mempunyai pengaruh secara keseluruhan sebesar 54% terhadap kinerja, sedangkan 45% dipengaruhi faktor lainnya.Orisinalitas – Terdapat persamaan dan perbedaan hasil penelitian yang diteliti penulis dengan peneliti sebelumnya. Persamaannya adalah dalam penelitian ini penulis menggunakan variabel yang sama, baik kompensasi, motivasi kerja maupun kinerja karyawan. Kata kunci: Kompensasi, Motivasi, Kinerja KaryawanPaper type Penulisan Karya Ilmiah]]>
<![CDATA[GAMBARAN HARGA, KARAKTERISTIK PRODUK SERTA KEPUTUSAN PEMBELIAN MOBIL TOYOTA INNOVA DI BANDUNG ]]>
<![CDATA[Safitri, Lusiana]]>;
<![CDATA[Rahayu, Agus]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 1 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i1.14255
<![CDATA[Objective - The purpose of this paper is to determine the effect of price and product characteristics on purchasing decisionsDesign / methodology / approach - This research was conducted in less than 1 year period, so the research design is cross-sectional design. The method used is exolanatory survey, and population 60 respondents. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Finding - Based on the results of the study using multiple linear regression analysis, the result that there is a positive influence of price and product characteristics on purchase decision.Originality / value - this study provides a basis for find out the impact of price and product characteristics on purchase decision. The difference of this study with previous research is on the objects, variables, theories and the reference.]]>
<![CDATA[PENGARUH KEPERCAYAAN DAN PERSEPSI RISIKO TERHADAP MINAT MEMBELI SECARA ONLINE PADA PENGUNJUNG WEBSITE CLASSIFIEDS DI INONESIA ]]>
<![CDATA[Haekal, Azwar]]>;
<![CDATA[Widjajanta, Bambang]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 1, No 1 (2016) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v1i1.2287
<![CDATA[Perkembangan teknologi pada saat ini berdampak pada perubahan cara berbelanja dimasyarakat yaituberbelanja secara online. Minat membeli secara online yang dirasakan oleh konsumen munculdengan adanya rasa percaya dan persepsi risiko konsumen terhadap penjual online. Hal tersebutdapat menjadi sebuah strategi untuk para pemasar atau penjual online dalam membentukkepercayaan dan persepsi risiko yang positif di benak para calon pembeli atau konsumen. Penelitianini bertujuan untuk (1) memperoleh deskripsi mengenai kepercayaan membeli secara online padapengunjung website classifieds di Indonesia (2) memperoleh deskripsi mengenai persepsi risikomembeli secara online pada pengunjung website classifieds di Indonesia (3) memperoleh deskripsimengenai minat membeli secara online pada pengunjung website classifieds di Indonesia (4)Mengetahui mengenai besarnya pengaruh kepercayaan dan persepsi risiko terhadap minat membelisecara online pada pengunjung website classifieds di Indonesia. Variabel bebas (X) dalam penelitianini adalah kepercayaan (X1) dan persepsi risiko (X2) sedangkan variabel terkait (Y) pada penelitianini adalah minat membeli secara online. Jenis penelitian yang digunakan adalah explanatory surveydengan teknik simple random, dengan jumlah sampel sebanyak 100 pengunjung. Teknik analisa datayang digunakan adalah linear berganda dengan alat bantu software komputer SPSS 21.0. Hasil yangdiperoleh dalam penelitian menyatakan bahwa kepercayaan dan persepsi risiko berpengaruh secarasimultan terhadap minat membeli secara online pada pengunjung website classifieds di Indonesiasebesar 43%. Sedangkan pengaruh secara parsial menunjukan bahwa dimensi benevolence dandimensi risiko kinerja memiliki pengaruh yang lebih besar dibandingkan dengan dimensi lainya.Berdasarkan hasil penelitian melalui linear berganda terdapat pengaruh yang signifikan darikepercayaan dan persepsi risiko terhadap minat membeli secara online pada pengunjung websiteclassifieds di Indonesia. pengaruh dari variabel-variabel ini memiliki pengaruh yang signifikan baiksecara simultan maupun secara parsial.]]>
<![CDATA[GAMBARAN LEVERAGE DAN RETURN SAHAM PERUSAHAAN SUBSEKTOR SEMEN YANG TERDAFTAR DI BEI PERIODE 2012-2016 ]]>
<![CDATA[Mughni, Gilman]]>;
<![CDATA[Surachim, Ahim]]>;
<![CDATA[Tarmedi, Eded]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 2 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i2.14213
<![CDATA[Purpose - The purpose of this study is to obtain an overview of leverage and stock return.Design / methodology / approach - The design of this study is time series design. This research uses descriptive approach with explanatory survey method. Sample in this research are income statement of cement subsector companies which listed on IDX 2012-2016 period. The analysis technique used is descriptive technique by using leverage and stock return calculation formulas.Findings - Based on the results of the study using descriptive analysis, the results indices that leverage of cement subsector companies which listed on IDX 2012-2016 period are decrease and stock return of cement subsector companies which listed on IDX 2012-2016 period are fluctuative.Originality / value - This research provides a basic for understanding issues of leverage and stock return. The difference of this research with the previous research is located on the object this research object are cement subsector companies which listed on IDX 2012-2016 period and using theory or reference different from previous researchers.]]>
<![CDATA[DAMPAK FENOMENA EXPERIENTIAL MARKETING PADA LOYALITAS PELANGGAN OUTLET WAXHAUS PLAZA SEMANGGI ]]>
<![CDATA[Sunarto, Aruna Pharahita]]>;
<![CDATA[Utama, Dian H]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 2, No 1 (2017) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v2i1.5974
<![CDATA[Tujuan– Seberapa besar gambaran experiential marketing dan loyaltitas pelanggan di Outlet Waxhaus Plaza Semanggi, serta besarnya pengaruh experiential marketing terhadap loyalitas pelanggan Outlet Waxhaus Plaza Semanggi.Desain/metodologi/pendekatan- Jenis penelitian yang digunakan adala deskriptif dan verifikatif, dengan jumlah sampel sebanyak 93 responden. Teknik analisa data yang digunakan adalah path analysis.Temuan– Dari penelitian terhadap pengujian hipotesis dapat diketahui bahwa di Outlet Waxhaus Plaza Semanggi experiential marketing berada pada kategori cukup tiggi dan loyaltais pelanggan berada pada kategori tinggi, serta 67,8 persen experiential marketing berpengaruh terhadap loyaltias pelanggan Outlet Waxhaus Plaza Semanggi.Orisinalitas– Perbedaan ditemukan dalam objek penelitian, periode penelitian, alat ukur dan hasil penelitian. Penulis juga menambahkan teori dari jurnal asing dan buku asing Kata Kunci : Experiential Marketing, Loyalitas PelangganTipe Artikel : Penelitian]]>
<![CDATA[PENGARUH LIKUIDITAS DAN PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN ]]>
<![CDATA[Lestari, Keukeu Firda]]>;
<![CDATA[Tanuatmodjo, Heraeni]]>;
<![CDATA[Mayasari, Mayasari]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 1, No 2 (2016) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v1i2.5874
<![CDATA[The problem of this research was about decrease in dividend policy BUSN Devisa listed on the Indonesia Stock Exchange which is measured by Dividend Payout Ratio (DPR) over the last two years. These factors affecting the dividend policy were liquidity which is measured by Loan to Deposit Ratio (LDR) and profitability which is measured by Return On Equity (ROE). The purposes of this study were describing the liquidity, profitability, dividend policy, the effect liquidity on dividend policy, the effect profitability on dividend policy, and the effect of liquidity and profitability on dividend policy. This research utilised descriptive and verificative, the technique which is used was multiple correlation, and hypothesis testing used t Test (partial significance test) and F Test (simultaneous significance test). The data is gained from secondary data which is from the annual report and summary of performance BUSN Devisa from 2010-2014. The population of this study was 25 BUSN Devisa listed on the Indonesia Stock Exchange with 4 samples through purposive sampling technique. The result of hypothesis testing in partial showed that liquidity and profitability effected the dividend policy significantly. The result of hypothesis testing showed that the liquidity and profitability effected on dividend policy significant simultaneously.Keywords: Liquidity, Profitability, Dividend Policy]]>
<![CDATA[PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS (Survei pada Nasabah Asuransi Jiwa Prudentual NASABAH Cabang Kota Bandung) ]]>
<![CDATA[Paribhasagita,, Tanjungsewu]]>;
<![CDATA[Lisnawati, Lisnawati]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 1, No 1 (2016) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v1i1.2277
<![CDATA[Eksistensi industri asuransi ditandai dengan tingkat loyalitas pelanggan, khususnya industriasuransi di Kota Bandung. Prudential Life Assurance merupakan salah satu perusahaanasuransi yang memiliki berbagai tawaran produk asuransi. Salah satu produk yang palingdiminati yaitu produk asuransi jiwa. Untuk dapat bertahan di tengah persaingan, perusahaandituntut untuk menciptakan strategi yang dapat memperkuat loyalitas nasabah karena produkyang memiliki loyalitas nasabah yang baik adalah produk yang mampu bersaing untuk merebutdan menguasai pasar. Salah satu strategi yang dapat dilakukan adalah dengan customerreltionship management. Penelitian ini bertujuan untuk (1) mengetahui gambaran tingkatpelaksanaan customer relationship management pada produk asuransi jiwa Prudential cabangKota Bandung, (2) mengetahui gambaran tingkat loyalitas nasabah produk asuransi jiwaPrudential cabang Kota Bandung, (3) mengetahui temuan mengenai seberapa besar pengaruhtingkat pelaksanaan customer relationship management terhadap loyalitas nasabah padaproduk asuransi jiwa cabang Kota Bandung. Objek/unit analisis dalam penelitian ini adalahnasabah asuransi jiwa Prudential cabang Kota Bandung. Variabel bebas (X) dalam penelitianini adalah customer relationship management dan variabel terikat (Y) pada penelitian iniadalah loyalitas nasabah. Jenis penelitian yang digunakan adalah deskriptif, verifikatif, danmetode yang digunakan adalah explanatory survey dengan teknik simple random sampling,dengan jumlah sampel sebanyak 100 nasabah. Teknik analisa data yang digunakan adalahanalisis regresi linear sederhana dengan alat bantu software komputer SPSS 21.0. Hasil yangdiperoleh dalam penelitian menyatakan bahwa kinerja customer relationship managementberpengaruh terhadap loyalitas nasabah asuransi jiwa Prudential cabang Kota Bandung sebesar71,0%. Dari penelitian terhadap pengujian hipotesis dapat diketahui bahwa kinerja custoerrelationship management memiliki pengaruh yang positif terhadap loyalitas nasabah, yaitu 1)relationship development, 2) quality services, 3) interaction management, dan 4) behaviouralof the employee, Pengaruh kedua variabel ini memiliki pengaruh yang signifikan baik secarasimultan maupun secara parsial. Penulis merekomendasikan agar perusahaan lebih efektif lagidalam mempertahankan dan menjalankan strategi customer relationship managment sebagaisalah satu strategi untuk meningkatkan loyalitas nasabah asuransi jiwa Prudential.]]>
<![CDATA[ANALISIS PERILAKU ADOPSI TEKNOLOGI MOBILE WALLET MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY3 (UTAUT3) (Survei Pengguna OVO pada Generasi Milenial di Indonesia) ]]>
<![CDATA[Ramadhan, Didit]]>;
<![CDATA[Hurriyati, Ratih]]>;
<![CDATA[Lisnawati, Lisnawati]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 4, No 3 (2019) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v4i3.18659
<![CDATA[The development of technology has triggered developments in all industrial sectors, including circulation of money. There are three types of money currently circulating, namely currency, demand deposits and e-money. OVO is one of the server-based e-money publishers that can be accessed via a smartphone or commonly known as a mobile wallet. The low number of mobile wallet (m-wallet) users in Indonesia is interpreted from the number of people who use cash compared to m-wallets. Several factors influence the low use of m-wallet in Indonesia. Millennials are considered the generation closest to technology, the presence of new technology is a necessity that is owned by millennials. With this millennial generation, it is expected to be able to improve the performance or effectiveness of the presence of this m-wallet. The type of research used is descriptive verification, namely by describing and exposing the variables studied and then drawing conclusions. The research object is the variable found in the UTAUT3 model. The population in this study were OVO users in Indonesia. Sampling in this study uses non-probability sampling (random sampling) using a purposive sampling technique for 114 OVO users in the millennial generation in Indonesia. Instrument test is done by validity test and reliability test and the analysis technique used is analysis of Structural Equation Modeling based on Partial Least Square (SEM-PLS).]]>
<![CDATA[GAMBARAN BRAND COMMNICATION BRAND TRUST DAN BRAND LOYALTY PELANGGAN KOSMETIK SARIAYU DI INDONESIA ]]>
<![CDATA[Pratiwi, Fitri Asti]]>;
<![CDATA[Utama, Dian H]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 3, No 3 (2018) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v3i3.14313
<![CDATA[Purpose - The purpose of this study is to see the description of brand communication, brand trust and brand loyaltyDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that brand communication in the quite high category, brand trust in the good category, and brand loyalty in the good category. Originality/value -Â The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.]]>
<![CDATA[Bagaimana peran kepuasan dan stres kerja pada turnover intention karyawan? ]]>
<![CDATA[Ramadhan, Rizal Dwiki]]>;
<![CDATA[Mulyadi, Hari]]>;
<![CDATA[Tarmedi, Eded]]>
<![CDATA[ Journal of Business Management Education (JBME) Vol 4, No 1 (2019) ]]>
Publisher : <![CDATA[Business Education Program of Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/jbme.v4i1.16213
<![CDATA[The purpose of the study was to determine the effect of job satisfaction on turnover intention, work stress on turnover intention, job satisfaction and work stress on turnover intention. The object that becomes the unit of analysis in this study is the employee of the production section in the textile industry. The type of research used is descriptive with the method used is explanatory survey with a sample of 107 respondents. The results of this study found that the effect of job satisfaction on turnover intention was included in the medium category. Job stress has an effect on employee turnover intention. Job satisfaction and work stress have an effect on the turnover intention of PT X textile industry employees. In this study it was found if the condition of job satisfaction is good, it will reduce the turnover rate of employee intention. In addition, if the work stress level is low, then the turnover of the intention of the textile industry employees will be low.]]>
