Jurnal Manajemen dan Kewirausahaan (JMDK)
Vol 9, No 2 (2021): December 2021

Implementasi Technology Acceptance Model terhadap Adopsi Teknologi Artificial Intelligence pada Startup Digital

Margo Purnomo (Universitas Padjajaran)
Erna Maulina (Universitas Padjajaran)
Aulia Rizki Wicaksono (Universitas Padjajaran)
Muhamad Rizal (Universitas Padjajaran)

Article Info

Publish Date
30 Dec 2021

Abstract

The purpose of this study is to describe and analyze the implementation of the technology acceptance model on the adoption of artificial intelligence technology in digital startups. By using simple random sampling, a sample of 109 out of 143 populations, which are startups in Greater Jakarta, was obtained. Based on an analysis using Structural Equation Modeling (SEM) analysis with the SmartPLS tool. The results show that the adoption of artificial intelligence in digital startups is influenced by attitudes, perceptions of convenience and perceptions of usefulness. Likewise, perceived convenience and perceived usefulness are significantly affected by external pressures.

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Journal Info
Jurnal Manajemen dan Kewirausahaan (JMDK)
Website

Abbrev

jmdk

Publisher

Universitas Merdeka Malang

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research. ...