Journal of Management and Business Review
Vol 18, No 3 (2021)

Pengaruh Store Layout, Interior Display dan Human terhadap Shopping Orientation

Ainil Mardiah (ANDALAS UNIVERSITY)
Susi Evanita (Fakultas Ekonomi. Universitas Negeri Padang)
Whyosi Septrizola (Fakultas Ekonomi. Universitas Negeri Padang)

Article Info

Publish Date
31 Jul 2021

Abstract

Shopping orientation is defined as a form of interest attached to the individual and then provides motivation in making a purchase of a product. Shopping orientation has an attachment to social relationships because it involves how consumers reflect consumer conditions in the shopping environment. The purpose of this study was to determine the effect of store layout, interior appearance, and people on shopping orientation at Matahari Basko Grand Mall Padang. In general, the results of this study indicate that: store layout has a significant effect on shopping orientation at Matahari Basko Grand Mall, interior appearance has a significant effect on Shopping Orientation at Matahari Basko Grand Mall. Meanwhile, humans have no significant effect on Matahari Basko Grand Mall Shopping Orientation

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Journal Info
Journal of Management and Business Review
Website

Abbrev

jmbr

Publisher

Sekolah Tinggi Manajemen PPM

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Management and Business Review (JMBR) is a source of scientific information for academia, research institution, government agencies, and industries. We publish research paper on management and business strategy as well as related ...