Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT)
Vol 12 No 3 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)

PENGARUH VISUAL MERCHANDISING, SHOPPING LIFESTYLE, DAN FASHION INVOLVEMENT TERHADAP PERILAKU IMPULSE BUYING

wenny pebrianti (Universitas Tanjungpura)
Risa Yuwinda (Unknown)

Article Info

Publish Date
23 Nov 2021

Abstract

This research is conducted to find out the effect of visual merchandising, shopping lifestyle, and fashion involvement toward the impulse buying behavior to clothing store’s consumers “this is april” in Pontianak. The sampling used in this research is accidental sampling and the tool is multiple regression analysis. The result of data analysis shows that visual merchandising, and fashion involvement significantly affect the impulse buying, while shopping lifestyle does not significantly affect the impulse buying behavior. The ability of those three variables in explaning the effect toward the impulse buying 63,3% while the remaining 36,7% is expalined by the other factors outside the research models.

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Journal Info
Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT)
Website

Abbrev

jimat

Publisher

STIE Totalwin Semarang

Subject

Economics, Econometrics & Finance

Description

JIMAT : Jurnal Ilmu Manajemen dan Akuntansi Terapan dalam publikasi berada pada bidang : - Manajemen - Manajemen Keuangan - Perilaku Organisasi dan Menajemen Sumber Daya Manusia - Manajemen Pemasaran - Manajemen Teknologi dan Inovasi - Manajemen Hubungan Industri - Strategi Manajemen - Sistem ...