Jurnal Perspektif Ekonomi Darussalam
Vol 7, No 2 (2021): Jurnal Perspektif Ekonomi Darussalam (in pressing)

PENGARUH FAKTOR PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ASURANSI JIWA (STUDI PADA PT. ASURANSI JIWA SYARIAH BUMIPUTERA CABANG BANDA ACEH)

Israk Ahmadsyah (Universitas Islam Negeri Ar-Raniry, Banda Aceh, Indonesia)
Isnaliana Isnaliana (Universitas Islam Negeri Ar-Raniry, Banda Aceh, Indonesia)
Wediansyah Wediansyah (Universitas Islam Negeri Ar-Raniry, Banda Aceh, Indonesia)

Article Info

Publish Date
28 Nov 2021

Abstract

This study aims to determine the effect of Consumer Behavior Factors Against Life Insurance Purchasing Decisions (Study at PT. Asuransi Jiwa Syariah Bumiputera Banda Aceh Branch). Consumer behavior is very closely related to the problem of decisions taken by someone in competition and the determination to obtain and use goods and services. Consumers take many kinds of considerations to make purchasing decisions. This research is quantitative research. The population in this study is consumer behavior at PT. Sharia Life Insurance Bumiputera Banda Aceh Branch and a sample of 65 customers. The results of this study indicate that consumer behavior significantly influences the decision to purchase Bumiputera Sharia Life Insurance, Banda Aceh Branch (p-value=0.00, β=0.229). 

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Journal Info
Jurnal Perspektif Ekonomi Darussalam
Website

Abbrev

JPED

Publisher

Universitas Syiah Kuala

Subject

Economics, Econometrics & Finance

Description

Jurnal Perspektif Ekonomi Darussalam (JPED) is a biannual peer-reviewed scientific journal of Islamic Economics published by Islamic Economics Department, Faculty of Economics and Business, Syiah Kuala University, Banda Aceh. JPED has jointly cooperated with Indonesian Council of Islamic Economic ...