Al Tijarah
Vol 7, No 1 (2021)

The Effectiveness of Instagram Social Media as an Effort to Improve the Quality of Tax Services in the COVID-19 Pandemic in KPP Pratama Ponorogo

Ahmad Suminto (University of Darussalam Gontor)
Afif Al Farizi (University of Muhammadiyah Ponorogo)
Nur Kasanah (Faculty of Islamic Economics and Business, Ponorogo State Islamic Institute)
Meichio Lesmana (Faculty of Economics and Management, University of Darussalam (UNIDA) Gontor)
Rofi Muzaki (Faculty of Economics and Management, University of Darussalam (UNIDA) Gontor)

Article Info

Publish Date
27 Dec 2021

Abstract

Abstract Social Media is media created to facilitate social interaction that is interactive or two way. Social media is based on internet technology that changes the pattern of information dissemination from previously one to many audiences. The purpose of this study is to provide knowledge about how the effectiveness of Instagram social media as an effort to improve the quality of public services during the COVID-19 pandemic. The research method used is qualitative by analyzing content or content based on discourse analysis. The data source is taken from Ponorogo KPP Primary by analyzing the contents of existing content on Instagram social media accounts. The results of this study are that every institution or government agency that has social media such as Instagram on the Ponorogo KPP must pay attention to indicators of measuring service quality, so that in the midst of the pandemic COVID-19 can run effectively and efficiently. 

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Journal Info
Al Tijarah
Website

Abbrev

altijarah

Publisher

Universitas Darussalam Gontor

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Al Tijarah is a semiannually journal published by Department of Management, Faculty of Economics and Management, University of Darussalam Gontor. In line with the objective of the Department and the University, the journal is committed to the development and promotion of contemporary issues in ...