JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Vol 5, No 2 (2021): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

MSMES Competitiveness Strategies During Covid 19 Pandemic Using Technoprenurship Approach

Miftahul Huda (Universitas Yudharta Pasuruan)
Muhammad Fu'ad (Universitas Yudharta Pasuruan)
Nabila Eka Fitri Azzahra (Universitas Yudharta Pasuruan)
Nova Prihastuti (Universitas Yudharta Pasuruan)

Article Info

Publish Date
21 Dec 2021

Abstract

This study aims to identify and analyze strategies that MSMEs can apply to increase the competitiveness of superior products during the COVID-19 pandemic by taking a technopreneurship approach. The method used in this research is a qualitative case study ie, research that focuses intensively on one particular object studied as a case. The object of this research is MSMEs registered at the Departement of Coorperative and Micro Enterprises of Pasuruan Regency many as four MSMEs as samples. The results obtained from this study indicate a need for approaches and strategies that utilize technology to be more creative and innovative so that a business can survive and compete during this pandemic.

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Journal Info
JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Website

Abbrev

jpek

Publisher

Universitas Hamzanwadi

Subject

Economics, Econometrics & Finance Education

Description

Jurnal Pendidikan Ekonomi dan Kewirausahaan (jpek) terbit dua kali setahun pada bulan juni dan desember. Memuat artikel, riset maupun pemikiran-pemikiran kritis tentang pendidikan ekonomi, ekonomi, dan kewirausahaan yang relevan bagi pengembangan profesi dan praktek ilmu ekonomi. ...