Tourism Scientific Journal
Vol. 6 No. 1 (2020): Vol 6 No 1 Desember 2020

Strategi Pengembangan Daya Tarik Wisata Alam Sanghyang Kenit Desa Rajamandala Kulon Bandung Barat

Emron Edison (Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI Bandung)
Merdiana Hasanah Kurnia (Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI Bandung)
Septy Indrianty (Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI Bandung)

Article Info

Publish Date
23 Dec 2020

Abstract

The research was conducted in Rajamandala Kulon Village, west bandung Regency. It employed a qualitative research method by using SWOT Matrix. The source of interviewes were key informants from the Tourism Awareness Group (Pokdarwis) and the West Bandung Regency Tourism office. The results showed that Sanghyang kenit tourist destination has natural tourist attractions namely uniqueness, authenticity, scarcity and also it can foster enthusiasm and value for tourists. In other words, it qualifies as a tourist attraction. However, there are still several supporting factors that still need to be developed, both by the manager and the west Bandung regency tourism office. The development stage needs to be carried out based on the short, medium, and long term strategic plans.

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Journal Info
Tourism Scientific Journal
Website

Abbrev

tsj

Publisher

Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI-AKTRIPA

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Diterbitkan oleh Sekolah TInggi Ilmu Ekonomi Pariwisata (STIEPAR) YAPARI-AKTRIPA BANDUNG dan Asosiai Pendidikan Pariwisata Seluruh Indonesia (APPSI). Terbit dua kali pada bulan Juni dan Desember, dengan nomor ISSN: 2477-6912. Redaksi mengundang para pakar, akademisi dan prakrisi serta seulurh pihak ...