Jurnal Saintekom : Sains, Teknologi, Komputer dan Manajemen
Vol. 12 No. 1 (2022): Maret 2022

PENERAPAN METODE APRIORI SEBAGAI SISTEM PENDUKUNG KEPUTUSAN PEMBENTUKAN PAKET PENJUALAN BIBIT BUAH

Rifqi Hammad (Universitas Bumigora)
Veny Cahya Hardita (STMIK Palangkaraya)
Muhammad Zulfikri (Universitas Bumigora)
Eka Wahyu Sholeha (Politeknik Negeri Tanah Laut)



Article Info

Publish Date
02 Mar 2022

Abstract

Taletan Ijo is an online shop that sells fruit seeds. In carrying out its business processes, he utilizes a sales information system. The system is used to manage sales data. If the data is not used, it will lead to accumulation of data but lack of information. Taletan ijo uses the manual method in its product marketing strategy so that the strategy used is not quite right. Stored sales transaction data can be used as a reference in making marketing strategies such as making product sales packages. This study uses data mining methods, namely associations with a priori algorithms to process transaction data into information that can help support decisions in determining marketing strategies. The results of the study show that the lift ratio test results obtained are 3.2 which indicates that the value is valid with a minimum number of transactions of 10 and a confidence value of 80.

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Journal Info

Abbrev

saintekom

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

Jurnal Saintekom adalah singkatan dari Sains, Teknologi, Komputer dan Manajemen, merupakan jurnal ilmiah yang berfungsi sebagai media mengkomunikasikan ide, gagasan dan pemikiran seputar kajian aktual tentang sains, teknologi, komputer dan manajemen antarkademisi dan ...