International Journal of Entrepreneurship & Technopreneur (INJETECH)
Vol 2 (2022): International Journal of Entrepreneurship & Technopreneur (INJETECH)

The Importance of Product Design and Its Role in Innovation, Marketing and Consumers’ Preferences of Product

Mahmad Hasan H (Institute of Applied Arts, Middle Technical University, Baghdad, Iraq)

Article Info

Publish Date
25 Jun 2022

Abstract

Nowadays, there have been significant and considerable increments in the employment of product design in many companies, societies and fields. Product design has become an important tool for the growing of the image of the brand or trademark. The effective role of product design in the development of new product has been established. Product design has an influential effect on the marketing of any products. Also, product design has critical role in the judgment and decision making of consumers toward any product. In addition, innovation of designs has significant and positive effects on the performance of manufacturing. Thus, the aim of this paper is to review and evaluate the design importance, innovation, marketing and the factors that affecting the consumers’ preferences toward the design.

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Journal Info
International Journal of Entrepreneurship & Technopreneur (INJETECH)
Website

Abbrev

injetech

Publisher

Universitas Komputer Indonesia

Subject

Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Description

Aim : This journal aims to publish original and quality research articles in the field of entrepreneurship and technopreneurs. Besides, the journal meets the needs of academics, researchers, lecturer as well as the student in Business and Management. The journal has a lot of resources in the field ...